How improved Google ratings impact conversions
In the data set that I used businesses were found via non-branded searches 70% of the time vs. 30% of the time via a branded search.
Four ways to use marketing feedback loop to optimize SEO efforts
A marketing feedback loop is when a business uses responses they get from a campaign or product on the social web. Ways to identify and use it to improve SEO.
How to check Google search results for different locations
In a world of highly customized SERPs and a host of ranking signals for local search that Google uses, relevant ranking data is as challenging.
Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.
How to optimize your video marketing strategy on YouTube
Around five billion videos are watched on YouTube each day. Tried and tested optimization tips on how to optimize your video marketing strategy on YouTube.
How to pitch to top online publishers: 10 Exclusive survey insights
We surveyed 500+ online writers and editors from the New York Times, CNN, Cosmopolitan, and Mashable. 10 key insights to pitch to top online publishers.
Five great tools to improve PPC ads
Save time, get crucial insights, and raise money for business with these five amazing tools to improve PPC ads, including Wordstream, Unbounce, Finteza, etc
How AMP technology can upgrade your email campaigns
AMP technology enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message.
Over half of searches on Google yield zero clicks
Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.
Six beloved content marketing tools recommended by the pros
New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included.
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Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
Quick wins for Magento SEO
Is Magento SEO friendly? Dive into SEO best practices to follow with a quick look at technical considerations and content strategy.
How to use PPC data to drive more SEO traffic
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.
Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook's campaign budget optimization update.
Boolean search for social media monitoring: What to track, how to track, and why
Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.
Four tools your business needs for better metric reporting
Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.
Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
