Archive for Chris Boggs

Chris Boggs

Showing 39 items

  • SES Chicago 2008 Recap
    Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our ability to provide exact measurements and consistently greater ROI. Dec 19, 2008
  • Selling SEO During an Economic Downturn
    In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren't pushing for investment in organic search. Nov 21, 2008
  • SES Chicago 2008 Invitation and Primer
    An exciting agenda, several SEM experts, great speakers, and plenty of networking opportunities await in Chicago for the Search Engine Strategies Conference and Expo. Will we see you there? Nov 7, 2008
  • SEO During E-Commerce Application Development
    E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake. Oct 24, 2008
  • Is Your SEM Truly Looking at Search Holistically?
    To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations. Oct 10, 2008
  • Common Problems with 404 Error Pages
    Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." Sep 26, 2008
  • SEO Reporting: Going Beyond Rankings
    Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. Sep 12, 2008
  • Word or Phrase Co-Occurrence within Particular Industries
    Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers. Aug 22, 2008
  • Oil and Water? SEOs vs. Content Owners
    When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. Most SEO consultants expect to have some sort of clashes with internal designers and developers. But uncomfortable meetings can also occur when SEO meets content creator. Aug 8, 2008
  • SEO Is Not a One-Time Fix
    More and more marketers seem to understand the value and the importance of SEO. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth. Jul 18, 2008
  • SEO Basics: Effective Iterative Keyword Research in 2008
    The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. Jun 27, 2008
  • SEO Baseline: U.S. Presidential Election 2008
    Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. Jun 13, 2008
  • Need Sitelinks? Show Google Your Site Is Useful
    Not all sites are blessed with Google sitelinks. Google only shows them when its algorithms determine they'd be useful. So make your site useful, and make sure Google can see that. May 30, 2008
  • Google Sitelinks - The Good, the Bad, and the Ugly
    The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination of Google and Webmasters' fault. May 16, 2008
  • Top 5 Non-SEO Ways to Increase Your Search Rankings
    Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts. May 2, 2008
  • SEO Confessions of an Online Reputation Management Junkie
    How many times have you Googled your own name? Here's how to rank high for your name in search engines and take control of your online destiny. Apr 18, 2008
  • SEO Standards Signal the Maturing of Our Industry
    Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the majority of the methods used in SEO, and providing a risk assessment so marketers can make informed decisions. Apr 4, 2008
  • Social Media: One Size Does NOT Fit All
    Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn't given to preparing what to do with the traffic, the only remaining value is links, many of which don't pass juice. Mar 28, 2008
  • Making the Most of a Search Marketing Conference
    If you're heading to SES New York next week, you should be preparing your questions for speakers now. Be bold, creative, and persistent, and you'll get the most you can out of the conference. Mar 14, 2008
  • Standards for SEO and SEM: The Time is Now
    A process of identifying tactics and their associated risk levels could help newcomers better decide which path to take. Feb 29, 2008
  • The Great Nofollow Link Debate of '08
    Google product launches: huge success. (Some, not so much.) Their most (un)popular? The nofollow tag. Feb 15, 2008
  • Rating the Super Bowl Advertisers' SEO Record
    The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement. Feb 6, 2008
  • Super Bowl XLII Ads – Where's the URL?
    Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence. Feb 5, 2008
  • Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites
    URL rewriting is no fun. To maximize SEO results, here are three reasons why you need to do it anyway. Feb 1, 2008
  • Reciprocal Linking: Reports of Demise Greatly Exaggerated
    Reciprocal linking: Exchange links at your own peril? Jan 18, 2008
  • Baking SEO into a Full Fledged Interactive Work Plan
    Where does SEO belong in a strategic online marketing plan? If you think you know the answer, you may be surprised by this week's Outsourced column. Sep 14, 2007
  • In-House Vs. Outsourced: What Is the Best Solution?
    Chris Boggs ponders the relationship between in-house and agency search experts, asking the question, "Can't we all just get along?" Aug 31, 2007
  • Link Building for Large Corporate Sites
    Chris Boggs gives you a quick course in advanced link building for enterprise-level SEO projects. Aug 17, 2007
  • SEM Support Tools for Enterprise-Level Projects
    Chris Boggs tells you about the latest SEO tools for enterprise-level projects and diagnostic tools that provide site-specific SEO recommendations. Aug 3, 2007
  • The Guts of an Enterprise-Level Web Analytics Audit
    One of the biggest problems faced by large companies is knowing how to interpret Web analytics data. Chris Boggs gives you the lowdown on a site side analytics audit. Jul 20, 2007
  • Enterprise SEO Project Pricing: One Size Does Not Fit All
    Agency insider Chris Boggs talks about the challenges of scoping an enterprise-level SEO project. Jul 6, 2007
  • Flash: The Pink Elephant or the Spark
    Listen up, designers and SEOs, while Chris Boggs goes over the history of epic battles between SEOs and designers over Flash. To make your life easier, he provides you with one of the latest technologies for dealing with Flash issues. Jun 22, 2007
  • Predicting the ROI for Future SEO Efforts
    Measuring ROI for current campaigns is a piece of cake, right? But how about predicting the ROI for future SEO campaigns? Navigate the waters with Chris Boggs as he discusses the challenges of dealing with the unknowns -- not easy, but doable. Jun 8, 2007
  • Measuring ROI Can Be Difficult for SEO
    Ever wonder if your SEO campaign is cost-effective? Let Chris Boggs tell you how to calculate ROI for current and future SEO campaigns. You just may find out which half of your advertising dollars are wasted. May 25, 2007
  • The Large Agency SEO Client – How Does this Beast Differ?
    Agency insider Chris Boggs talks about the challenges of working with large corporations and big brands. May 11, 2007
  • An Inside View of the Agency
    Chris Boggs breaks down some common roles within agency teams, and explains the approach to working alongside others. Apr 27, 2007
  • Just One Agency Point of View
    Chris Boggs kicks off his column on SEM agency issues with an overview of life as an SEM in a big agency, a glossary of terms, and a call for help from the Search Engine Watch community. Apr 13, 2007
  • Super Bowl SEO: Who Had the Best Organic Gameplan?
    A look at Super Bowl advertisers' search engine optimization (SEO) efforts for terms related to their TV campaign. Feb 6, 2007
  • Super Bowl SEO: Who Had the Best Organic Gameplan?
    A look at Super Bowl advertisers' search engine optimization (SEO) efforts for terms related to their TV campaign. Feb 6, 2007

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