Mark Jackson
Mark Jackson, President and CEO of Vizion Interactive, a search engine optimization company. Mark joined the interactive marketing fray in early 2000. His journey began with Lycos/Wired Digital and then AOL/Time Warner. After having witnessed the bubble burst and its lingering effects on stability on the job front (learning that working for a "large company" does not guarantee you a position, no matter your job performance), Mark established an interactive marketing agency and has cultivated it into one of the most respected search engine optimization firms in the United States.
Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon. Vizion Interactive is a full service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, SEO friendly Web design/development, social media marketing, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV.
Mark is a board member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) and a member of the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences.
Mark received a BA in Journalism/Advertising from The University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web."
Recent articles by Mark Jackson
There's No Shortcut to Good SEO...Or Is There?
If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. Anything less makes it hard to justify following the rules. Jan 6, 2009
The Paid Links Debate Rages On
Most ethical SEOs will tell you that paid links are a dangerous path to go down. Google will tell you that paid links will get you into hot water. At the same time, you see rankings which are obviously being generated through paid links. What's an ethical SEO to do? Dec 30, 2008
Social Media and SEO -- Friends with Benefits?
You might be using social networks like Facebook or LinkedIn for the networking opportunities. And, you may use the connections and dialogue in work applications. For those of you whose responsibilities -- either directly or indirectly -- involve organic Web site optimization, let's look at how you can get SEO benefits out of social networking. Dec 23, 2008
Google Product Search + Mobile = The Future?
On the whole, 2008 will be remembered as the year of the iPhone revolution. This game-changing mobile device is opening eyes to the possible future of our industry. Dec 16, 2008
Is it Too Late for Holiday Search Traffic?
Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day. Dec 9, 2008
Link Building, Circa 2008
As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of today's search engine results. Dec 2, 2008
Keyword Research for Search Engine Optimization
All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target, don't understand their worth, and don't understand the competitive landscape associated with trying to rank/get traffic from these keywords. Nov 25, 2008
The Future of Google's Search Personalization
Some SEOs aren't getting the message about Google's personalization of search results. Many are not seeing the writing on the wall: 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. Nov 18, 2008
Google AdWords Quality Score -- That's Old-School for SEO
Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. Nov 11, 2008
SEO Site Review: Custom Creations, Unlimited
Mark Jackson performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things. Nov 4, 2008
Subscribe to Newsletters Subscribe to RSS Feeds 
