Justilien Gaspard
Recent articles by Justilien Gaspard
Don't Overlook These Link Building Opportunities
With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses. Jan 8, 2009
Look for SEO Opportunities in these Dire Economic Times
Times are tough, but you can weather this economic downturn by taking advantage of some remarkable opportunities for those willing to think outside the box. When the economy turns around, you'll be poised to outrank your competition. Dec 11, 2008
Use Online Public Relations for Link Marketing
Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. Nov 13, 2008
Use Humor for Link Marketing
Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny. Here are some ideas that can be used by everyone, regardless of the size of your marketing budget. Oct 30, 2008
Content Promotion for Link Marketing
Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed. Oct 16, 2008
Link Marketing -- Solve a Customer Problem
Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. Focusing on a niche or soliciting input from your customers are two great ways to develop your content ideas. Oct 2, 2008
Link Marketing: What Google Can Teach You
Google's success story has many important lessons about link marketing. By studying how Google has successfully built their business, you can learn how to build links to your site. Sep 18, 2008
Viral Link Building: Size Doesn't Always Matter
Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. Sep 4, 2008
Link Building with Customers, Part 2
Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing. Aug 7, 2008
Link Building with Customers
The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site. Jul 24, 2008
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