Aaron Shear
Previously Aaron was the Global Director of SEO with Shopping.com an eBay Company. At Shopping.com Aaron spearheaded the global optimization efforts of Shopping.com, Dealtime.com and Epinions.com. Prior to joining Shopping.com, Aaron was the CTO at SEO Inc. where he spearheaded optimization efforts, with clients such as IGN Entertainment, VEGAS.com, Sierra Trading Post, Sony Motion Pictures, Archer Daniels Midland, Alliance Business Centers Network to name a few.
Before becoming an SEO Aaron worked at Inktomi, as a Technical Account Manager, where he learned SEO from the creators of the search engines first hand. Aaron's primary responsibility was managing client relationships such as MSN, IWon, Hotbot and HP to name a few.
Aaron has been optimizing websites since the late 90's, and has provided hundreds of businesses with countless top SEO and SEM returns.
Recent articles by Aaron Shear
Taking a Small Business to the Big Time Through Search
So you own a small e commerce shop and are wondering how to expand your business? As you may or may not know by now, search can drive an incredible amount of traffic to your site. Dec 30, 2008
Social Shopping: Build Long-Term Traffic and Trust
With a predicted slow year on the horizon, what can you do to be better and different in this market? This is an important question to answer, especially in Q1, when the e-commerce segment is very slow, so think about these types of strategies carefully. Dec 16, 2008
Post-Cyber Monday Marketing Ideas
It's a good idea to put a development freeze in place from now until the end of the year, to make sure your sites are performing well and won't go down due to tinkering during the busy holiday shopping season. While you're waiting to put out any new releases, consider investing more effort into other forms of marketing that may have an indirect impact on your overall SEO coverage. Dec 2, 2008
SEO Dreams are Made of This
Many major companies continue to make mistakes with their Web sites that hurt their search engine rankings. They target pages in the wrong way, or don't craft their pages in a way to prevent searchers from leaving their site after the first page. It's time for some SEO dreaming. Nov 18, 2008
Maintaining Your Company's Image in the SERPs
Is your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? By building alternative media types, and linking to compelling content about your company on other sites, you can often clear up the majority of the unwanted press by moving it down through the rankings. Nov 4, 2008
Video Search: Can You Live Without It?
With YouTube climbing into the second position in terms of search engines, you can't avoid videos these days. What is your company doing to stay on top of the video market? Oct 21, 2008
Google's Algorithm is Shifting
Google seems to be moving toward an algorithm based more on "site quality" and user behavior. Links are still key, but there are many other factors to consider. Is your site ready to rank using the new factors? Oct 7, 2008
Worried About the Economy? Why Not Try SEO?
Many companies that have been focusing on search advertising are finding their budgets starting to be squeezed by the recent economic downturn. It may be time to pay more attention to SEO. Search engine optimization doesn't require a huge investment, but it can offer large rewards. Sep 23, 2008
Ready to Finally Try SEO?
Is your enterprise taking the first steps toward search engine optimization? The decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems that will drive you out of your mind. Sep 9, 2008
Weapons of Mass Optimization
Building an in-house SEO team can be a daunting task, especially for large organizations. With proper planning, the experience becomes more manageable, and success becomes more likely. The important thing to remember when planning such a big project is to start small, and pay attention to the smaller details within the larger project. Aug 26, 2008
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