William Flaiz
William Flaiz is vice president of search engine optimization (SEO) and web analytics at Razorfish (formerly Avenue A | Razorfish). In this role, he oversees the firm's global SEO and web analytics practice that services clients across the US, Europe, and Asia.
William manages a staff of more than 30 account services partners, analysts, and strategists, in defining the needs and providing solutions that help clients to measure and optimize their web site investments.
William joined the Philadelphia office of Avenue A | Razorfish in 2002 to establish the web development practice there and, within six months, he led the development of an award-winning healthcare portal for eMedicine. During this time, he managed the creative, user experience, and customer insights groups, growing the revenue and staff dedicated to web development projects, which accounts for approximately 1/3 of the office's revenues today. More recently, William served as vice president of operations for the Philadelphia office, overseeing all agency planning and financials.
William taught classes on web development and the Internet at various universities in Philadelphia, and has served as a judge for the eHealthcare Leadership Awards for the past three years. He has spoken at industry conferences and authored articles for industry publications, including MD Net Guide, the Center for Business Intelligence pharmaceutical series, and the Nashville Advertising Federation.
William earned a B.S. in accounting and finance and MS in information systems from Drexel University.
Recent articles by William Flaiz
Universal Search: The (War) Elephant in the Room
When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. If universal search is the search marketer's war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents. Nov 10, 2008
The Organic and Paid Balancing Act
As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. By making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility. Oct 24, 2008
Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. Examine the entire marketing funnel, not just the search component, to maximize your marketing dollars. Oct 10, 2008
The Universal Mastery of Video Content
Video listings cause us to reexamine the way we've traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web. Sep 26, 2008
Would You Endorse this Web Site?
Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous. Sep 12, 2008
There's No Secret Recipe to SEO
Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success. Aug 29, 2008
The Evolution of SEO
We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. Aug 15, 2008
Universal Thoughts on Local Search
Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet. Aug 1, 2008
The Holy Grail of SEO
The imprecise nature of SEO can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. Even an educated guess correlating stronger ranking and optimization to improved traffic would put the client at ease, and also add some legitimacy to what we do. Jul 18, 2008
Step into the Ring for a SEM Pitch
Search marketing business strategists live for the thrill of the pitch. And with a slew of services that can confuse even the savviest client, they have their work cut out for them. It takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they ever got along without your firm. Jun 20, 2008
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