Archive for William Flaiz

William Flaiz

Showing 32 items

  • Search Shifts and Predictions for 2009
    Time to ring in the New Year with a few search marketing predictions for 2009. What will another year hold for Google, the Web and SEO? Jan 5, 2009
  • Revisiting My 2008 Search Predictions
    The holiday season is a time for both celebration and quiet reflection. After the roller coaster of a year SEO has had, there's room for a little of both. Before we take a look at what's coming down the line next year, let's take a moment to review Bill's predictions for 2008. Dec 22, 2008
  • Universal Search Should Be a Plus
    Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user. Dec 8, 2008
  • Great Expectations: How to Communicate SEO Value
    Even after you've won the client's business and run a successful program, you still have to show the client what you did for their money. Communicating the value your search program provided is not to be taken lightly. It could mean the difference between a renewal and a one-off client project. Nov 24, 2008
  • Universal Search: The (War) Elephant in the Room
    When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. If universal search is the search marketer's war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents. Nov 10, 2008
  • The Organic and Paid Balancing Act
    As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. By making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility. Oct 24, 2008
  • Search is Not Enough
    Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. Examine the entire marketing funnel, not just the search component, to maximize your marketing dollars. Oct 10, 2008
  • The Universal Mastery of Video Content
    Video listings cause us to reexamine the way we've traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web. Sep 26, 2008
  • Would You Endorse this Web Site?
    Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous. Sep 12, 2008
  • There's No Secret Recipe to SEO
    Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success. Aug 29, 2008
  • The Evolution of SEO
    We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. Aug 15, 2008
  • Universal Thoughts on Local Search
    Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet. Aug 1, 2008
  • The Holy Grail of SEO
    The imprecise nature of SEO can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. Even an educated guess correlating stronger ranking and optimization to improved traffic would put the client at ease, and also add some legitimacy to what we do. Jul 18, 2008
  • Step into the Ring for a SEM Pitch
    Search marketing business strategists live for the thrill of the pitch. And with a slew of services that can confuse even the savviest client, they have their work cut out for them. It takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they ever got along without your firm. Jun 20, 2008
  • Keywords Without Ego
    It's hard to believe that some marketers will measure success by the improvement of a popular keyword. High search frequency does not necessarily denote a great keyword, and ranking for a popular term does not a successful campaign make. While search positions give project managers a nice, clean number to report to their CEO, there's more to SEO than just ranking for ego terms. Jun 6, 2008
  • How to Take on a Major SEO Client
    Taking on a large search engine optimization client can be a daunting proposition. But it's simple, when you break it down: first, give them what they need; then give them what they want. Finally, give them what they don't yet know they need. May 23, 2008
  • Optimization by Numbers
    In the complex world of online marketing, you will likely be asked to run several digital programs at any given time. While getting these programs off the ground can be an achievement in itself, the real challenge is campaign optimization. How do you keep track of what is working? In which channels should you invest further, and in which should you pull the plug? May 9, 2008
  • At Arm's Length: Managing a Parent Company Dynamic
    Google is getting rid of DoubleClick's SEM business. Should Microsoft do the same with Avenue A | Razorfish? An insider defends the decision by Microsoft to keep it, while maintaining a clear separation between engine and agency. Apr 25, 2008
  • Standards? We Don't Need No Stinkin' Standards!
    The SEO community has been foaming at the mouth lately over whether or not we need standards for the industry. We don't need SEO standards to define our operation for us; we simply need to hold ourselves to a higher standard of business. Apr 11, 2008
  • The SEO Copywriter: Wordsmithing the Web
    Combining both technological know-how and a strong command of the written word, agency SEO copywriters are the front-line troops of any SEO initiative. Mar 28, 2008
  • Defining Yourself Through Search
    Your online persona is defined by what shows up in the search results. What do the SERPs say about you? Mar 14, 2008
  • Drowning in Red Tape: SEO and Pharma Regulations
    In many industries, regulatory issues can add considerable complexity to an SEO implementation. The challenge is not to let that complexity get in the way of a campaign's success. Feb 29, 2008
  • Google PageRank: Simplified
    On a scale of 1 to 10, what's your Google Toolbar PageRank? Why high PageRank is Fool's Gold. Feb 15, 2008
  • Optimizing the Planet: SEO on a Global Scale
    Global search demands multilingual search strategies. How to succeed in global SEO and localize strategy anywhere in the world. Feb 1, 2008
  • Top 5 Search Engine Marketing Trends 2008
    Understand top SEO and SEM trends and search engines are gold mines. If not, welcome to the search engine salt mines. Jan 18, 2008
  • New Search Engine Trends, Old SEO Troubles in 2007
    Google steals ball from Ask, slam dunks blended search? All Flash, no cash? And SEO earns SMO badges. Jan 4, 2008
  • How to Market SEO to Humans
    Search engine marketing and search engine optimization for humans. Dec 21, 2007
  • Wherefore Art Thou SEO?
    1,000 top three rankings in every major search engine. Bonus: free snake oil. Dec 7, 2007
  • SEO Engineers Keep Agency on Track
    SEO Engineer wanted. Educator, strategist, translator. No one trick ponies need apply. Nov 9, 2007
  • Walking the Line between SEO and Design
    SEO and creative teams go together like "family" and "feud." Find out how to stop the bloodshed and get results. Oct 26, 2007
  • SEO and User Experience Fusion
    SEO's friendly neighborhood Spider-Man dilemma. Optimize for user experience? Spiders? Where to begin. Oct 12, 2007
  • Got IT? Optimized Code + Crawlability ≠  SEO
    Big Agency Col Boggs Down? No Way. Flaiz Flays Outsourced. Sep 28, 2007

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