Ron Jones

Ron is President/CEO of Symetri Internet Marketing, which provides strategic SEM consulting and training. Ron is actively involved in the SEM community and speaks at conferences and seminars, as well as hosting regional SEM events where he provides participants SEM training and education best practices. Ron also serves on the Board of Directors for SEMPO and is also one of the authors for the SEMPO Institute Fundamentals and Advanced courses.

Recent articles by Ron Jones

Search Ad Quality Score 101, Part 1
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score. Jan 5, 2009

SEO Site Structure 101, Part 2
We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements. Dec 29, 2008

SEO Site Structure 101, Part 1
When you search, you're actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO. Dec 22, 2008

Keyword Discovery 101, Part 2
Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. Dec 15, 2008

Keyword Discovery 101, Part 1
Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. Dec 8, 2008

A Look Back, and a New Beginning
Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101. Dec 1, 2008

Build Your SEM Network -- Get LinkedIn
How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles. Nov 10, 2008

Facebook: Get Educated on the Hottest Social Media Platform
Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus. Oct 23, 2008

MySpace for Online Learning and Marketing Tools
While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment. Oct 9, 2008

Using Twitter as an Education Tool
Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. Sep 25, 2008

More articles by Ron Jones