Frank Watson
Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.
He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.
He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.
Recent articles by Frank Watson
Could the Web be the Answer to Economic Plight?
Could our industry's Big Three replace the old ones? Only if we can stay out of our own way. As the Web becomes the center of the global village, it may be time to look to it for more than the answers we get from search engines. Dec 5, 2008
Creating Simple, Yet Impressive Charts
Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts. A graph can illustrate the results of your SEO efforts in ways that numbers just can't. Nov 17, 2008
Porn and Gambling: Canaries in the SEM Coal Mine?
Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Recent lawsuits in both industries might help us again, by pointing out some specific areas for marketers to keep an eye on. Oct 31, 2008
Google's New Tools for Site Link Strengthening
Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results. Oct 17, 2008
Charity Events: Search With a Cause
Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. We should have no problems digging into our pockets occasionally to give to charity. Your next opportunity to do so is next Monday in New York. Oct 3, 2008
Could Social Media Be the Google Killer?
Much discussion has been made of where the David to the Google Goliath will come from. The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important. Sep 19, 2008
All That Glitters Is Not Chrome
With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Will it grab a decent amount of market share and reignite the browser wars? Does Google even want it to? Sep 5, 2008
Looking for Answers in a Search Marketing Forum? Be Specific!
If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Search marketing has grown into a very broad field, but if you take the time to ask specific questions, you're much more likely to get you the answers you need. Aug 29, 2008
Google SERP Bias? Google Knols Best
If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central. Aug 15, 2008
Look Out PageRank, There's a New Algorithm in Town
Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft thinks this could be the answer to increased relevance in search results. But is it? Aug 1, 2008
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