Experts - Outsourced

Inside scoop on what life's like at an SEM agency, from assembling the team, tools and strategy, to balancing multiple client projects and dealing with the clients themselves.

William Flaiz
William
Flaiz

There's No Secret Recipe to SEO - Aug 29, 2008

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Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.

The Evolution of SEO - Aug 15, 2008

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We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.

Universal Thoughts on Local Search - Aug 1, 2008

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Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet.

The Holy Grail of SEO - Jul 18, 2008

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The imprecise nature of SEO can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers. Even an educated guess correlating stronger ranking and optimization to improved traffic would put the client at ease, and also add some legitimacy to what we do.

Step into the Ring for a SEM Pitch - Jun 20, 2008

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Search marketing business strategists live for the thrill of the pitch. And with a slew of services that can confuse even the savviest client, they have their work cut out for them. It takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they ever got along without your firm.

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