Experts - Brand Equity

Large enterprises calculate brand equity through search engine results. Search behavior measures customer trust. A how-to guide on increasing brand value, customer trust, and profits.

Erik Qualman
Erik
Qualman

(Google) Insights on VP Candidate Sarah Palin - Sep 4, 2008

More (Google) Insights on VP Candidate Sarah Palin BRAND EQUITY
The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign.

NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed - Aug 21, 2008

More NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed BRAND EQUITY
It's understandable that an older-school company like NBC may get some things wrong, and rely on old metrics to judge success. But Google didn't exactly turn in a world-record performance for the Olympics either.

Avoiding Online Missteps with Generation Y and Millenniums - Aug 7, 2008

More Avoiding Online Missteps with Generation Y and Millenniums BRAND EQUITY
Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering. But marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't need to come in a fancy package.

The Top 4 Best Facebook Practices - Jul 24, 2008

More The Top 4 Best Facebook Practices BRAND EQUITY
Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your company.

Has Facebook Found the Key to Making Money via Search? - Jul 10, 2008

More Has Facebook Found the Key to Making Money via Search? BRAND EQUITY
While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. And once there's scale to the commercial transactions taking place on Facebook, then people will start searching for things rather than just people. Small businesses need to start paying attention.


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