Experts - SEM.edu

Continuing SEM education for agency staff and in-house search marketers. How to build an SEM knowledge base and stay current on industry changes that matter -- and ignore those that don't.

MySpace for Online Learning and Marketing Tools

While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment.

Using Twitter as an Education Tool

Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students.

YouTube-ery: Online Videos as Learning and Marketing Tools

YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers?

Leveraging Social Media to Educate

There's been lots of hype about social media lately. But what's it mean from a business perspective? How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it among themselves? Today, we'll explore the basics of social media and how to get started using it to help spread that awareness you seek.

Tips for Making the Most of SES San Jose

As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world.

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