Search Engine Milestones for April 2003

The month in review: abstracts from selected press releases and announcements made during the prior month related to web search and search engine marketing.

The links and descriptions below are from official press releases, and may contain marketing hyperbole, claims or euphemisms not necessarily endorsed by Search Engine Watch.

April 1

Teoma Provides Search Results to today announced an agreement to add Ask Jeeves Inc.’s Teoma search results to its meta-search engine.

April 7

Yahoo Introduces New Yahoo Search
Yahoo Inc. today announced the launch of the new Yahoo Search, a faster and easier way for users to find what they are searching for on the Internet. The new Yahoo Search provides a better search experience to users through several new enhancements such as a cleaner, easier-to-use interface and faster ways to find relevant information.

April 8

Vivmsimo Introduces Automatic Categorization of FirstGov Search Results
Vivmsimo, Inc. today announced a free service that automatically categorizes the search results from – the U.S. Government’s official web portal. Vivmsimo’s new service helps citizens find government information quickly and easily by organizing FirstGov search results into meaningful subject categories.

April 15 Announces New Automated Bidding Tool today announced the introduction of a new tool, AutoBid, that maximizes the amount of Network traffic to advertisers’ websites, for the lowest prices possible, by automatically optimizing keyword bids.

April 17 Announces CruiseControl Suite of Tools to Automate Campaign Management today announced the bundling of a suite of automated tools, branded CruiseControl, that will help make campaign management easier. also announced that, effective September 1, 2003, its minimum bid price will increase from $0.01 to $0.05.

April 21

Ask Jeeves Introduces Intuitive Approach to Search with New Release of
Unveiled today, Ask Jeeves’ Smart Search enables users to conduct more effective searches by helping narrow, broaden or more directly answer user queries. Designed to respond to the varying needs of searchers, the new features build on Ask Jeeves strategy to blend quality results with intuitive tools that enhance the search experience.

Overture Completes Acquisition of Web Search Unit of Fast Search & Transfer
Overture Services, Inc. today announced that it has completed the acquisition of the Web search unit of Fast Search & Transfer. Overture acquired FAST’s Web search unit for $70 million in cash. The transaction provides for a performance-based cash incentive payment of up to an additional $30 million over three years.

April 22

Overture Launches in South Korea
Overture Services, Inc. today announced that it has launched its Pay-For-Performance search service in South Korea. At launch, Overture will reach 92 percent of South Korea’s Internet users, making it the largest paid search network in that market.

April 23

Google Acquires Applied Semantics
Google today announced that it acquired Applied Semantics, a Santa Monica, Calif.-based producer of software applications for the online advertising, domain name and enterprise information management markets.

April 28

Overture Completes Acquisition Of AltaVista Business
Overture Services, Inc. today announced that it has completed the acquisition of the business of AltaVista Company. Overture acquired the AltaVista business for $106.6 million ($60 million in cash and approximately 4.275 million shares of Overture common stock, with a value of $46.6 million based on the closing share price on April 25, 2003).

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication’s search facility, which most have, and search for the headline.

Ten years on, the web spans the globe
Scotsman Online May 1 2003 11:58AM GMT
Spam: Much Hated, Little Defined
Wired News May 1 2003 9:39AM GMT
Accessible Flash Part 1 – Optimise Your Flash Site For the Search Engines
WebmasterBase May 1 2003 6:02AM GMT
Appliance of Google’s science
Guardian Unlimited May 1 2003 1:15AM GMT
Trade Marks/Domain Names Beware of the Distinction
Scoop Apr 30 2003 11:31PM GMT
Google Searchable Subject Index
Research Buzz Apr 30 2003 8:52PM GMT
Puerto Rico defeated in dispute
Demys Apr 30 2003 3:16PM GMT
Will Google Soon Go Public?
Fortune Apr 30 2003 11:43AM GMT
Domain Names: Memorable, Global, Non-political?
Shirky Apr 30 2003 11:17AM GMT
Google’s crown confirmed by ‘new’ rating system Apr 30 2003 10:57AM GMT
Online Portals Won’t Defeat Spam
AtNewYork Apr 30 2003 8:02AM GMT
Newest Verity Ultraseek Now Available in Japan
EContent Apr 30 2003 4:03AM GMT
Google AdWords: Best Practices Apr 29 2003 8:17PM GMT
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