IndustryPolitical Groups Dabbling in Search Engine Marketing

Political Groups Dabbling in Search Engine Marketing

Political Campaigns And Issue Groups Take Search Baby Steps
Source: Media Post

The article takes a look at how the Republican and Democratic National Committees and several issue advocacy groups are using search engine marketing.

>From the article, “Once political advertisers and issue groups realize that Google ads don’t just appear on Google, but alongside articles on other Web sites, use of search advertising ‘will skyrocket,’ predicts Clay Johnson, co-founder of Blue State Digital, an Internet communications firm that rose from the ashes of Howard Dean’s primary campaign. Buying keywords related to issues and opposing candidates, says Johnson, ‘was done very effectively by a lot of candidates in the democratic primary.'”

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y