Most Searched For Shopping Brand?
What’s the most popular search for brand in the shopping category?
Amazon? Walmart? Nope, according to some just released stats from Hitwise, it’s eBay.
Hitwise Search Term data show that for the four weeks ending Sept. 25, 2004, the term “ebay” commanded 1.49 percent of queries across all major search engines that delivered traffic to Shopping and Classifieds sites. Meanwhile, “walmart” represented 0.28 percent of all searches; “best buy” 0.26 percent; “amazon.com” 0.24 percent; home depot 0.24 percent; and “target” 0.22 percent.
The full text (with more stats) is below.
Halloween and back-to-school drive searching in September
NEW YORK, Oct. 6, 2004 – Hitwise, the world’s leading online competitive Intelligence service, reports that while eBay is the most visited online shopping and auction destination, it also is the most searched-for brand in the entire Shopping category. According to Hitwise, the popularity of the term “ebay” dwarfs the level of search-engine queries for all other retailers fivefold or more.
Hitwise Search Term data show that for the four weeks ending Sept. 25, 2004, the term “ebay” commanded 1.49 percent of queries across all major search engines that delivered traffic to Shopping and Classifieds sites. Meanwhile, “walmart” represented 0.28 percent of all searches; “best buy” 0.26 percent; “amazon.com” 0.24 percent; home depot 0.24 percent; and “target” 0.22 percent.
“Similar to its dominance of shopping Web traffic, the popularity of eBay among total shopping searches reflects the brand’s equity,” said Bill Tancer, Vice President of Research, Hitwise. “Considering this massive consumer appeal, both small and mega online retailers should consider eBay not only as a competitor, but also as a potential partner in their ongoing customer acquisition and e-commerce strategies.”
Retailers Dominate Brand-Specific Searches, While Halloween and
Back-to-School Influence Generic Product Searches
Among the top 50 brand-specific search terms delivering traffic to the shopping category, retailers dominated over product-specific brands.
Highlights of the top 50 product searches for the four weeks ending Sept.
25, 2004:
The arrival of Fall sports have helped make “sporting goods” the
number-one product search term. And with Halloween approaching, “halloween costumes” was the second most popular search term.
Eight of the top 50 product search terms included the word
“books”, driven largely by college students on the prowl for affordable texts. Top search terms included: “used books”, “used textbooks”, “college textbooks”, “college books”, “used college books”, “cheap books” and “used text books”.
Fifty-two percent of search-engine queries delivering traffic to
shopping sites included only one or two words. However, there is significant variation in word count across sub-categories, depending on how descriptive the searches are. For example, 56 percent of search queries delivering traffic to apparel sites contain one or two words, while 58 percent of searches delivering traffic to automotive sites contain three or more words.
Chart: Word-Count in Search Term for Shopping Searches
Hitwise U.S. Search Queries Report
Queries Resulting in Visits to Shopping & Classifieds Category
Period – Four Weeks Ending 09/25/04
1 words
19.61%
2 words
32.40%
3 words
23.66%
4 words
12.67%
5 words
6.00%
6 words
2.79%
7 words
1.34%
8+ words
1.53%
Chart: Top 25 Brand/Product Search Terms resulting in visits to Shopping
sites
Hitwise U.S. Data
Top 25 Search Terms By Brand & Product resulting in Visits to Shopping &
Classifieds Category
Period – Four Weeks Ending 09/25/04
Brand/Navigational
Product
1
ebay
sporting goods
2
ebay.com
halloween costumes
3
walmart
consumer reports
4
best buy
books
5
amazon.com
used textbooks
6
home depot
used books
7
target
furniture
8
sears
auto parts
9
amazon
tires
10
circuit city
flowers
11
lowes
lingerie
12
www.ebay.com
college textbooks
13
ikea
prom dresses
14
barnes and noble
posters
15
dell
homecoming dresses
16
walmart.com
shoes
17
costco
digital cameras
18
target.com
coupons
19
ebay summary
free music downloads
20
bed bath and beyond
costumes
21
overstock.com
digital camera
22
blockbuster
music downloads
23
office depot
auctions
24
toys r us
engagement rings
25
babies r us
music
Chart: Top Shopping Sites Ranked By % of Total Visits
Hitwise U.S. Data
Top 25 Shopping & Classifieds Web Sites
Rank By Visits for Week Ending 09/25/04
Rank
Name
Domain
Market Share
1
eBay
www.ebay.com
24.71%
2
My eBay
my.ebay.com
10.77%
3
Amazon.com
www.amazon.com
3.08%
4
eBay Motors
www.ebaymotors.com
2.16%
5
Dell USA
www.dell.com
1.63%
6
eBay Stores
www.ebaystores.com
1.27%
7
Walmart.com
www.walmart.com
1.25%
8
Yahoo! Shopping
shopping.yahoo.com
1.14%
9
Target
www.target.com
1.02%
10
NexTag
www.nextag.com
0.89%
11
BestBuy.com
www.bestbuy.com
0.88%
12
BizRate.com
www.bizrate.com
0.72%
13
Ticketmaster
www.ticketmaster.com
0.65%
14
Sears.com
www.sears.com
0.61%
15
CircuitCity.com
www.circuitcity.com
0.59%
16
Shopping.com
www.shopping.com
0.57%
17
JC Penney
www.jcpenney.com
0.50%
18
QVC.com
www.qvc.com
0.49%
19
Overstock.com
www.overstock.com
0.48%
20
Sprint PCS
www.sprintpcs.com
0.47%
21
The Home Depot
www.homedepot.com
0.46%
22
eMachines
www.emachines.com
0.42%
23
Half.com
www.half.ebay.com
0.40%
24
Barnes & Noble.com
www.bn.com
0.37%
25
Publishers Clearing House
www.pch.com
0.36%