A Look at Infospace
Pete Barlas at Investors Business Daily, takes a look at Infospace in the article: Search, Mobile Markets Help Internet Firm Bounce Back.
The company has agreements with more than 75 clients. It splits revenue from ads with each site owner. Its search partnerships accounted for 60% of its search revenue in the second quarter vs. 5% the prior year, analysts say…InfoSpace has cashed in on the fact that most Web sites don’t have their own search engine, says Chief Executive Jim Voelker. “Search has become more of an important activity, second only to e-mail,” he said. “There are many high traffic Web sites out there where search is not their core competency, so it’s been a strong growth area for us over the course of the last year.”
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