SEOData Mining for Customer Intelligence

Data Mining for Customer Intelligence

While focus groups and market research play an important role in optimizing web sites, SearchDay guest writer Heather Lloyd-Martin calls our attention to an under-utilized source of competitive intelligence that’s available to everyone with a web site. Connecting with Customers through Search Market Research reports on a Search Engine Strategies panel that focused on improving customer experience, pinpointing buyers’ exact interests and reaching prospects at every phase of the buying cycle by data mining search logs for this crucial market research data.

A longer version of this story for Search Engine Watch members goes into more detail about the process of search market research, presenting the findings of case studies and providing specific, actionable tips and tools for effective data mining and other forms of customer research.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y