Looking Back at Google-Geico

A recap and look ahead on the Google-Geico case, this time from MediaPost: Legal Threats Still Loom For
Google
. Geico pledges to fight on; Google feels vindicated. Interesting commentary on the consumer confusion evidence introduced and how the survey was found lacking in
part because Google no longer allows terms that are trademarks to be used in ad copy, except by trademark owners.

Related reading

SEO is a team sport: How brands and agencies organize work
How to pitch to top online publishers: 10 exclusive survey insights
search reports for ecommerce to pull now for Q4 plan
amazon google market share for ecommerce, data