Updates To SEW Search Term Research Resources
I’ve updated our long-standing What People Search For – Most Popular Keywords page to provide updated links to the ways
major search engines let the public see what’s popular. And while I cover the majors, I’ve also listed a category from dWoz on the topic that goes into even more depth for search engine large and small across the web.
Another long-standing page, Researching Keywords for our SEW
members, has been updated to provide a fresh, annotated guide to major search term research tools, including the
new Trellian one (more on that via this SEW Forum discussion) plus some high-end tools from Hitwise, comScore and Yahoo.
SEW members should also see our SEM Tips: Search Term
Research and Stats: Search Behavior categories of
Search Topics for articles generally on the topic of search term research, targeting and how people search.
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