Referrer information is priceless to search marketers and others. It can help you understand exactly which search engines were used to reach your web site and even the
exact terms used. Our forum thread Referral ID strings and referrer info, kicked off by member Ammon
Johns (Black Knight), looks at how referrer tracking is getting harder as concerns over spyware begins to strip out standard information that browsers have provided long
before spyware was a concern. What workarounds exist? Could the search engines themselves automatically append data to the name of a URL they send users, which would provide
referrer information in another way? For more on referrer information, see this past article for SEW
members, Keywords
Used To Find Your Web Site.
Whitepapers
Related reading
How to improve SEO using data science
Data science focuses on eliminating guesswork from SEO. Brands like Airbnb and Netflix are doing it and so can you. Tips to improve SEO using data science.
Four tools your business needs for better metric reporting
Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.
Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.
Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.