Average Keyword Prices Drop For First Time Since September
The Keyword Price Index from Fathom Online for January showed
a 3 percent drop from last month, the first decline since the index began in September. The average keyword
price dropped from $1.70 in in December to $1.64 in January. The chart below gives a per category breakdown:
Category |
Jan. 2005 |
Change From Last Month |
Percent Change |
Mortgage |
$4.93 |
$0.14 |
3% |
Broadband |
ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study$1.67 |
$0.04 |
3% |
Investing |
$1.73 |
-$0.03 |
-2% |
Automotive |
$1.34 |
-$0.07 |
-5% |
Consumer Services |
$1.29 |
-$0.07 |
-6% |
Consumer Retail |
$0.52 |
-$0.06 |
-10% |
Travel/Hospitality |
$0.88 |
-$0.09 |
-10% |
Wireless |
$0.79 |
-$0.30 |
-28% |
Average |
$1.64 |
-$0.05 |
-3% |
The mortgage and broadband categories were the only ones to rise. Mortgage is now the only category to consistently show month-to-month rises since the index began.
The wireless category saw a severe drop. After months of being around the $1.09 mark, it dropped to $0.79. Fathom
speculates this might be to do a drop off in giving phones as gifts, now that the holiday shopping period has passed.
Below, a graphical look at the prices over time. Prices for the mortgage category are broken out from the others, so that you can better see trends: