IndustryMr. Jeeves Takes to the Airwaves

Mr. Jeeves Takes to the Airwaves

DMNews reports that Ask Jeeves is ready to begin a television advertising campaign consisting of six commercials.

In each commercial, someone is seeking information from an expert, but on a topic that person is not an authority on and, therefore, can’t answer. The spots conclude with the suggestion to search Ask Jeeves, as it is a more authoritative source than the so-called experts.

As I explained last week, Jeeves is well-known brand name. However, it’s a name that’s often associated with the poor search service that was available in 1998 or 1999 and NOT the product that’s available today. Let’s see if these telelvision ads help.

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