Paid Search Fastest Growing Media Channel in the UK
I came across an article on the Revolution web site, Online adspend increases by 53% in paid search boom, with some new numbers about search engine advertising in the UK.
Online advertising spend is up 52% year on year to £507m while paid-for searches have become the fastest growing media channel, according to a report by Starcom UK. The media planning and buying agency also revealed that paid-for searches on Google, Yahoo! and MSN are becoming the fastest growing media channel…Display advertising still accounts for the largest proportion of online adspend at 46%, although paid search now accounts for 32%. Classified advertising accounts for 12% and acquisition e-mails make up the final 10%.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now