Oneupweb Study Finds Longer Search Phrases Convert Better Than Shorter
A study from search marketing firm Oneupweb finds that in general, longer search terms convert better than shorter ones. In particular:
Recommendations? If you aren’t targeting longer phrases, you should be considering it. That’s always been good advice, but this adds further backing to it. The flipside is
that longer terms generally bring in less traffic, something else the study confirmed.
More about the study, said to be based on mining traffic and conversation data for millions of records, can be found by reading the
white paper Oneupweb offers.
See also this past ClickZ article, Single-Word Searches Aren’t Dead Yet, where Fredrick
Marckini recaps a similar study his firm iProspect did, looking at the number of terms used in searches over the years.
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