Broadband Helps Make Local Search a Reality
Greg Sterling from the Kelsey Group has a new article posted at Search Engine Guide that takes a look at how broadband web access has made local search move from hype to reality. Greg’s article features a bunch of data from a recent Kelsey Group consumer survey. Findings listed in the article include:
At the end of the article Sterling writes,
One should resist the temptation to see Internet adoption as a zero-sum game vis-à-vis print media. Use of the Internet does not mean that consumers have abandoned traditional media. But it does mean that their local influence has diminished somewhat.
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