Sponsored Search Links Accounted for 34% of Online Ad Impressions During One Week Period

Some new numbers released today show that search sponsored links made up 34 percent, or nearly 13 billion, of online advertising impressions for a one week period. This stat comes from Nielsen//NetRatings new AdRelevance Sponsored Search Link service.

According to the latest AdRelevance sponsored links report, eBay ranked No. 1 in sponsored links placements, which featured more than 15,000 companies, during the week ending August 21.

Here’s a look at a few of the numbers that are highlighted in this news release:

Top 5 Companies Ranked by Sponsored Link Impressions, Week ending August 21, 2005

• eBay, Inc. 378,525,000 impresssions
• Shopping.com, Inc. 138,307,000 impresssions
• InterActiveCorp 97,969,000 impresssions
• MyCashNow.com 93,751,000 impresssions
• Yahoo! Inc. 90,544,000 impresssions

Top 5 Industries Ranked by Total Sponsored Link Placements, Week ending August 21, 2005

• Retail Goods & Services–22% Share of Impressions
• Web Media 21%–Share of Impressions

Resources

Analytics The 2023 B2B Superpowers Index

Analytics Data Analytics in Marketing

Digital Marketing The Third-Party Data Deprecation Playbook

Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

• Financial Services 6%–Share of Impressions
• Travel 5%–Share of Impressions
• Business to Business 3%–Share of Impressions

Leading Advertisers by Industry, Week ending August 21, 2005

• Retails Goods & Services–eBay
• Web Media–Shopping.com
• Financial Services–LowerMyBills.com
• Travel–Orbitz
• Business to Business–Intelius