Eyeblaster's Answer to PointRoll Included
Through a new program called EyeNet, Eyeblaster is incentivizing publishers to sell its formats, a la PointRoll’s included network. From the release:
EyeNet’s preferred publisher partners will be comprised of the online industry’s leading rich media adopters. They will receive pricing incentives and a full suite of publisher products and services designed to answer their rich media sales needs. Additionally, preferred publishers will receive dedicated support from Eyeblaster’s worldwide sales and marketing team.
Agencies will benefit from EyeNet by receiving an all inclusive media cost that does not segment rich media serving fees Another benefit for agencies will be access to EyeNet’s vertical lists to simply and effectively target their campaigns. EyeNet’s verticals were created to help agencies determine which category of ‘preferred’ publishers to select when planning a media buy.
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