AnalyticsApparel Buyers Really, Really Like Search

Apparel Buyers Really, Really Like Search

New research from Yahoo and Compete, Inc. tracked Internet search and transaction activity related to retail apparel Web sites over one year. The study found that search was used by 20% of the 25 million unique monthly visitors, but also found that nearly 80% of all people who purchased apparel offline after using Internet search reported that search influenced their store visit and purchase. Apparel searchers also spent more than 30% more time when visiting retail sites than non-search visitors.

These results are from Yahoo’s continuing “Life Series” that’s examining the relationships between search and major activities in our daily lives. The previous study looked at financial services. The press release for today’s findings is not yet online but will be available at Yahoo’s Press Center when posted.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y