IBM Joins Corporate Monitoring Space with Release of Public Image Monitoring Solution
According to this article from News.com, IBM is joining other players in offering services that monitor a company’s “image” using the web mentions, blog postings, etc., via a new service named Public Image Monitoring Solution.
The story notes that IBM is currently testing the service with it’s corporate partners (including Factiva and NStein) and Morgan Stanley.
IBM originally developed OmniFind to index and search information that resides within corporate networks. But it found that some customers were keen on learning what outsiders were saying on the Web about a given corporation, said Marc Andrews, IBM’s director of strategy and business development for unstructured information.
“Organizations are struggling to understand what people are saying about them in public,” said Andrews. “That ends up having an impact on opinion and buying decisions.”
Andrews on Monday demonstrated a prototype where a marketing department of an automotive firm could search through blogs, news stories and newsgroups to gauge consumer feelings.
The article doesn’t mention if any of IBM’s WebFountain technology has been incorporated into the product but my hunch (which can be wrong) is that it has.
For more, see these news releases from IBM, Factiva and NStein.
Other SEW Blog posts of interest:
+ Factiva Launches New Service to Help Execs Measure Company Reputation
Note: Intelliseek also helps power this service.
+ A Blogosphere Buzz/ Web Trends Tool From Accenture
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now