IndustrySearch Overtaking Email as Most Popular Online Activity

Search Overtaking Email as Most Popular Online Activity

New research from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day. This is a big jump from last year, from 30% to 41% of the internet-using population searching every day. If these trends continue, the use of search engines may well overtake email as the primary internet activity in our daily online lives.

I plan to take a closer look at the report later in the week; if you can wait, a summary and link to the full PDF report are available on this page.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y