Fathom: Keyword Prices Drop in November
New numbers from Fathom from this Media Daily News article: Keyword Prices Tumble, reports that in November keyword prices fell 11% from $1.64 per click to $1.46 per click.
November marked the second consecutive month of year-to-year declines in average keyword cost. In October, the price fell to $1.45 a click–a 6 percent drop from $1.55 in October of 2004.
The article includes two charts that look at prices mont-over-month and year-over year for eight categories.
From the article:
Still, revenues from search advertising have increased this year, and there is no sign that this will change. For instance, Google’s third-quarter revenues reached $1.578 billion, marking a 96 percent increase from the third quarter of last year. Additionally, a new report by Piper Jaffray senior research analyst Safa Rashtchy predicts high single- to low double-digit price increases for search and branded ad inventory next year. (See “Ad Revenues To Reach $55B By 2010″).
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now