The Cable/Internet Convergence
Comcast is forming an Internet division and has named Amy Banse, who had been EVP of content development, to run the show. There’s no word yet as to whether the new unit will develop ad-supported content — Comcast officials I spoke with said it’s too early to say.
The company has been doing a lot of interesting things with on-demand programming/advertising. It’ll be interesting to see if any of it will be mirrored online.
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