The Future of Media? It's Getting Here Now
Sure, we knew that anywhere, anytime anything media consumption was right around the corner, but it’s always fascinating to see how things take shape. Today DirecTV announced DirecTV 2Go, which is similar to TiVo’s “To Go” service — allowing users to transfer video content to a variety of portable devices. Additionally, Starz rolled out Vongo, an online on-demand and subscription video service. (“No ad-supported content at this time,” Starz’ Eric Becker told me.) Meanwhile, Sling Media is launching a service that lets you watch all of your TV channels on your mobile phone. In that kind of world, who knows where, and in what environment, your ads will be delivered?
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now