Another Indicator of a Hot Sector
I wrote today about execs jumping to the word of mouth marketing space, saying it was an indicator of something exciting going on. Another indicator? Funding. Today BzzAgent announced (PDF) receiving $13.75 million in VC funding, co-led by General Catalyst Partners and IDG Ventures Boston. The company says it will use the dough to “expand its market position and organizational infrastructure.”
Understandable why a company like BzzAgent would be attractive to investors. It’s got well-known clients (Anheuser-Busch, Lee Jeans, Levi’s, Sun Microsystems) and it’s run in such a way — with a passel of volunteers — to keep operating costs low.
Of all the WOM companies, BzzAgent in particular has caught a lot of criticism over its methods. The firm recently changed its disclosure standards for “agents” to try to address one issue.
UPDATE: Ok, I should amend to say that Procter & Gamble’s Tremor has also caught a lot of criticism, especially for its work with children.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now