The International Spam Battle
The Federal Trade Commission (FTC) is getting behind new Organisation for Economic Co-operation and Development (OECD) recommendations for international anti-spam efforts. It goes without saying that spam is a problem that has no borders, affecting consumers and marketers regardless of their physical locations. Here are a few of the recommended steps for governments outlined in a new “toolkit,” as summarized by the FTC:
The toolkit Web site is really a fantastic resource — sort of a jump-start for governments that haven’t really thought about, or implemented, anti-spam regulations or enforcement efforts. International spam enforcement is a huge, complex endeavor, but efforts like these can certainly help governments make strides forward.
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