Kayak Launches $10m Ad Campaign - Includes TV
Kayak, the travel search engine, today launched a $10m advertising campaign with a HUGE offline component. The TV commercials are fun, creative, and potentially viral. It’s no coincidence that the spots can also be found on Kayak.com and YouTube.
This is either a brilliant move by the company or a sign that Bubble 2.0 is here. You decide after checking out the commercials and then reading my interview with Kayak CMO Dean Harris and my thoughts on the campaign.
Kayak is also running a contest encouraging the creation of user generated ads in the same style as the official Kayak ads. “The ‘winning creative director’ will win a three-night trip to New York with a friend to see his/her ad produced in the studio. Then, Kayak.com will show your ad on TV!”
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now