Industry Groups, Search Engines To Develop Click Fraud Guidelines

Google, Yahoo and
others team up against click fraud
from covers The Interactive
Advertising Bureau and the Media Rating Council partnering with Ask, Google,
Microsoft, Yahoo and others to form the @Click Measurement Working [email protected] Says

The group’s mission is to establish guidelines for what constitutes valid
clicks and invalid clicks on ads. Guidelines can help the industry measure how
prevalent click fraud really is. Third-parties who sell click-fraud combating
services to advertisers claim that click fraud rates are as high as 30
percent. Google and Yahoo counter that click fraud rates are minimal.

Postscript: Google has a short comment here

Related reading

How to use PPC data to drive more SEO traffic
Facebook campaign budget optimization how marketers must prepare for September 1, 2019
search reports for ecommerce to pull now for Q4 plan
Effective Amazon PPC How to get the most out of Amazon PPC campaigns on a limited budget