AnalyticsOrganic & Paid Search Conversion Metrics Similar

Organic & Paid Search Conversion Metrics Similar

ClickZ reports on a WebSideStory study that shows that organic search traffic realized a conversion rate of 3.13 percent while paid search traffic realized a conversion rate of 3.4 percent. The study covered 57 million search engine visits from “20 business-to-consumer e-commerce sites during the first eight months of 2006.” ClickZ notes that organic search traffic does tend to have a higher click rate (1.5 times higher than paid search volume).

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y