Yahoo Hurting While Google Healthier Than Ever
The NY Times has an article named Yahoo’s Growth Being Eroded by New Rivals (free version available at (IHT.com). The article goes through how Yahoo is suffering and lagging behind its competitors. (1) They made a bid at YouTube but those deals broke down, according to the article, and Google “swooped” them up. (2) The new Yahoo search ad system, Panama, is over a year delayed. This “delay has sucked up the company’s engineering resources and prevented it from developing new advertising products.”
Based on my coverage of Yahoo over the past year, it seems like webmasters, SEOs, and industry folks have become less and less interested with the company.
Postscript From Greg Sterling:
This is not the kind of publicity you want to see if you’re on the PR team. While it’s true that Google has momentum and Yahoo may need a kind of “shot in the arm,” what people forget is that Yahoo is the largest site on the Internet with the most monthly uniques.
It also has a bunch of market-leading properties including mail, finance and local (among others). Mail is also the number one mobile site.
Google, though a very dynamic and powerful company with lots of momentum, is not without its challenges and vulnerabilities. If anything the YouTube acquisition was an admission of some of those. Though, by the same token, Google now has great opportunity with YouTube.
I’m not sure, from where I sit, how many problems identified in the Saul Hansell Times piece are real and how many are simply perceived. But perception does influence reality.
Yahoo is a little like a strong sports team that happens to be in a bit of a slump right now.
Every business owner is raving about Digital Marketing. Download Now
Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses… Download Now
Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s… Download Now
Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download Now
Which of the fresh Google ranking factors will actually influence SEO practice, and which will fade away? Find out in this article.
Here are four ways to make your website ADA compliant, and how these simple tips will help you win at SEO.
Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and video page optimization.
Users are moving away from traditional search engines towards in-app search on the giant Chinese platforms. Is this the end of the search engine?