MobileGoogle Expands Mobile Text Ads Beta

Google Expands Mobile Text Ads Beta

Google has expanded its mobile ads beta test beyond the U.S., U.K., Japan and Germany to eight more countries: France, Italy, Netherlands, Spain, China, Ireland, India and Australia. Ads appear above and below Google search results on mobile devices.

Here are some bullets from Google PR about the program:

— Mobile Ads are text-based ads that will appear above and below the search results and will be clearly marked ‘[Ad]’.

— The auction bidding model will be based on Quality Based Bidding. Mobile Ads will not bid against Text Ad keywords that appear when a user searches Google.com from their desktop.

— Mobile Ads enable advertisers to link users directly to their mobile website or provide users with a phone number that they can click to call.

— In the US, Google offers advertisers the option to target specific carriers.

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