Search Arbitrage Gets Forbes Attention

Forbes did an article on search arbitrage Friday featuring interviews of Jeremy Shoemaker and Michael Gray. Shoemaker said he had made $2 million over the past two years arbitraging Google.

“He (Shoemaker) estimates that around 50 people are earning more than $1 million a year from Adwords arbitrage, some making several million a month. Web marketers following the scheme agree Schoemaker’s estimates are in the ballpark,” Forbes wrote.

The story reported Shoemaker said he uses cloaking to show searchers a page of ads while the Google spider sees other content.

According to Shoemaker the Forbes reporter misinterpreted him. His reply can be found here.

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