Blogger declares page view stats are dead
Steve Rubel, a senior VP in Edelman’s Me2Revolution practice as well as the author of the popular Micro Persuasion blog, also writes a column for Advertising Age. In his latest column, The Dying Page-View Metric, he says page view stats have served us well, but it’s time to put these metrics to rest.
According to Steve, “the trusty page view is on life support, and I give it four years to live.”
Now, he’s a PR guy, so many in the advertising business will dismiss his prediction as heresy. But, he makes an interesting case, nevertheless.
According to Steve, page view stats don’t offer a suitable way to measure the next generation of websites built with Ajax and other interactive technologies that allow users to conduct activity all within a single web page. This eliminates the need to click from one page to another. “The movement to chunk the web down into widgets will only accelerate this,” he adds.
Whether you agree with him or not, read his column. The battle over marketing metrics like page view stats promises to be a hell of a show.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now