Search Engine Forums Spotlight – Dec 14, 2006

Links to the week’s topics from search engine forums across the web.

Search Marketing Jobs Slow Down?
Search Engine Watch Forums
“This can’t possibly be true! Many analysts claim in-house SEM is growing by leaps and bounds, are you seeing a slowdown in the space?”

Making the Most Out of AdCenter
Webmaster World
“My team went for a tutorial in London last week on making AdCenter work. I thought the notes that they came back with as to what they found relevant might be of help to people – especially those that suddenly find their ads in limbo, offline or entirely ineffectual.”

Heatmap Your Pages
Cre8asite Forums
“Just found out about a pretty unique stats program that has a heatmap overlay. This is a mighty awesome resource for us small fry webmasters. A heatmap visual gives you an instant analysis of your page without number crunching.”

Google Says Internal Duplication Is Ok
Cre8asite Forums
“There is no penalty doesn’t mean there is no loss. …this setup means that Google, and not you or your marketers, decide which page your customers will see for a specific product or service.”

Regional ROI Bias
High Rankings Forum
“The nice thing about regional/local campaigns is that it splits that traffic away from your national campaigns. If you think you’re doing really well in California, it would probably be worth your time to launch a California campaign. Not only can you react to that region’s performance without impacting the rest of your campaigns, but if it doesn’t work, it will answer a question without a huge time investment on your part.”

Blogrolls and Ordinary Link Exchanging
Cre8asite Forums
“What is the difference between a blogroll and using ordinary link exchanges (reciprocal linking)?”

SEO Work: do not accept list?
Search Engine Watch Forums
“Are there any genres of sites that you would not touch with a 10 foot SEO pole?”

Google’s Invalid Clicks Is Less Than 2%?
High Rankings Forum
“Andy Beal had an interview with Shuman Ghosemajumder from Google, who said that ‘invalid clicks at Google was on average is in the single digits, quarter over quarter.’ What do you guys think?”

Google Blog Alerts
WebProWorld Forum
“I’m wondering if there’s a way in which I can stop being irritated by the inclusion of Blog entries in the Google Alert mailings I signed up to receive way back when.”

Search Engine Forums Spotlight courtesy Search Engine Guide.

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