The PPC Challenges of B2B Marketers

Are business-to-business marketers being penalized by pay-per-click networks for following a sound marketing strategy? They may be losing out if they’re not balancing CTR and conversions. Find out more in today’s SearchDay, Don’t Click Here! Should You Pre-Qualify Clickers?

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Date published
January 24, 2007 Categories

Are business-to-business marketers being penalized by pay-per-click networks for following a sound marketing strategy? They may be losing out if they’re not balancing CTR and conversions. Find out more in today’s SearchDay, Don’t Click Here! Should You Pre-Qualify Clickers?

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