A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
Make ROI Your New Year’s Resolution
Search marketers who blame Google’s latest algorithm shift or quality score update for their traffic woes are like brick and mortar store owners blaming the city for their poor customer traffic, says Bryan Eisenberg in today’s SearchDay.
Yahoo Site Explorer Gets Updates
Yahoo has updated its tool for webmasters that shares what Yahoo knows about your site in terms of indexed pages and links.
Click Fraud Numbers Up, Content Networks Near 20%
A Click Forensics report found 2006 click fraud numbers reached 14.2% overall and 19.2 for clicks from search engine content networks. High-spend terms (clicks of $2 or more) averaged 20.9% click fraud.
Searchforvideo.com Adds Drop Down Search Functionality
The online video clip directory, which aggregates and indexes references to video clips but does not host or stream online video content, has added drop-down search functionality to select individual online video publishers.
Yahoo Keyword Tool Not Dead Yet
Earlier reports that Yahoo’s keyword research tool is being discontinued are not true, according to a Yahoo spokesperson. Apparently, issues with the Keyword Selector Tool being inaccessible are due to volume, and the tool is not in danger of disappearing.
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The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.
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The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
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The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
Download Now