Panama from a Big Agency Perspective

Avenue A | Razorfish put Yahoo’s Panama platform through the paces this month, and has shared some data from 33 search clients in an article on its Search Marketing Trends site, “Yahoo Panama First Look.”

Some highlights:

  • Search Impressions – Up an average of 5%
  • Cost Per Click – Down an average of 6%
  • Click Rate – Up an average of 10%
  • Conversion Rates – Down an average of 5%
  • Overall CPA – Up an average of 6%

The agency stresses that there is still a wide variance in data across clients, making it difficult to draw firm conclusions.

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