February Share of Search Numbers Are In
February share-of-searches numbers are in from comScore and Nielsen//NetRatings, with Google widening its lead over Yahoo once again, though the two had different findings for the direction of Yahoo’s share. Microsoft came in third while losing share.
According to Nielsen//NetRatings, 55.8% of searches were done on Google last month, a gain of 7.3 percentage points over last year. Meanwhile, comScore attributes 48.1% share to Google, a 5.9-point change from February 2006.
For Yahoo, Nielsen//NetRatings pegs its share at 20.7%, a 1.8-point loss; while comScore shows 28.1%, a 0.6-point year-to-year gain.
Microsoft comes in third, with 9.6% share, down 1.1 points, according to Nielsen//NetRatings; and 10.5% share according to comScore, a 2.9-point decline over February 2006.
Ask maintains its position in fourth place, according to comScore, with 5.0% share, a 1.0-point decline. Nielsen//NetRatings has AOL in fourth, with 5.1% share of searches, with Ask at 2.0%
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now