Search Headlines & Links: Apr. 4, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Google Website Optimizer Now Widely Available
    Google Website Optimizer, which was launched in beta in October, is now being made widely available. The A/B and multivariate page testing tool is being billed by Google as the “third leg” of a “three-legged stool” that is comprised of AdWords to drive traffic, Google Analytics to measure that traffic, and Website Optimizer to convert that traffic into customers.
  • Yahoo Alpha (beta) Tested Down Under
    Yahoo is testing a new search interface called alpha, which meta-searches several Yahoo properties, and also allow users to add their own search service via OpenSearch RSS.
  • Need Help Planning Your SES Schedule?
    If you’re a first-time attendee, you may be feeling a bit daunted by the 4-day, multiple-track agenda. Fear not, seasoned pro Greg Jarboe has stepped in to help.
  • Search Retargeting Worth a Second Look?
    Want to combine some of the benefits of search marketing with display ads? Search retargeting may be just what you’re looking for.
  • Troogle?
    Fresh speculation has emerged about whether or not Google will launch a vertical search capability focused on travel.
  • Pay-Per-Digg Black Market Manipulation?
    Another pay-per-digg scheme claims it won’t get users banned from popular social network promotion tool Digg.

Headlines & News from Elsewhere:

Related reading

How to lead SEO teams and track its performance effectively: Experts tips
SEO is a team sport: How brands and agencies organize work
How to pitch to top online publishers: 10 exclusive survey insights
search reports for ecommerce to pull now for Q4 plan