Troogle?
It appears that fresh speculation has emerged about whether or not Google will launch a vertical search capability focused on travel. This is another one of those vertical spaces where there is a lot of money.
The speculation initially began about a year ago, and seemed to die down for a while. The name people have been giving this concept is “Troogle”. According to the above referenced article at 4Hoteliers.com, there are those that estimate that 70% of all travel searches originate at Google already. So as the T2 Impact Blog points, out, Google is already in the travel space.
However, there are such huge dollars in the space, that it may well make sense for Google to focus on this space and protect its already impressive market share, by providing more and more value added services for travel related searches. As a public company, their stock price is based on growth projections, and over time, these expectations will get harder and harder to meet.
But so far, Google is denying any plans to do anything beyond what they have already in the travel space.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now