IndustryThe Algorithm Constantly Finds Jesus

The Algorithm Constantly Finds Jesus

No I have not been born again. Apparently the Ask crew knows something the rest of us don’t.

They are running that statement on billboards across the country. Another is “The Algorithm Killed Jeeves” – and I thought he was safely encased in carbonite – I was at the event where it happened. Guess the old butler’s heart could not hold up to the process.

This is either going to be the best viral marketing effort for a search engine since GMail or Barry Diller is going to have a lot of problems.

The ads have only been running for a few weeks. I noticed “The Algorithm Constantly Finds Jesus” billboard as I was driving into Manhattan from Brooklyn today. The “killed Jeeves” one I was told is at 23rd and 10th in the city.

I also found a blogger that caught it on the west coast.

The campaign comes from Crispin Porter + Bogusky – of the truth commercials (the effective and shocking youth antismoking ads) – and seem to be pushing the envelope.

The funny part of this is when you look at the recent advertising Ask has done. Remember those monkeys on the TV commercials – where Ask was laying claim to making you more human?

Was this new campaign a response to the backlash about their support of evolution? And are we now to think that Ask is a Christian search engine?

The problem with pushing the envelope is the fringes always take things the wrong way. I expect tthis one to blow up very soon.


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